In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC marketing and explore her dynamic career as a younger Principal in the AEC industry.
We discuss the role of Marketing Principals in aligning internal and external stakeholders, the importance of integrating marketing throughout the customer journey, and Sarah reflects on her experience at SmartWIN and the value of continuous education for AEC marketers.
Topics Covered:
Connect with Sarah Keane:
Website: https://www.hok.com/people/leadership/view/sarah-keane/
LinkedIn: https://www.linkedin.com/in/sarahkeane/
Connect with Smartegies:
Website: https://smartegies.com/
Judy's LinkedIn: https://www.linkedin.com/in/judysparks/
Katie's LinkedIn: https://www.linkedin.com/in/kacash/
Register for SmartWIN24: https://smartegies.com/smartwin/