AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
AEC Marketing for Principals
Latest Episodes
Why Podcasting Belongs in Your AEC Marketing Plan with Tom Schwab
Podcasting may be the most underutilized business development tool in the AEC industry right now.Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe podcast marketing deserves a real seat at ...
Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC
Good leadership in architecture has never been just about knowing how to design a building.Tory Winn, Principal and Co-Managing Director of Gensler's Atlanta office, has thought a lot about what it actually takes to lead well in this ind...
Why Process Discipline Is the Hidden Advantage in Engineering Firms
Great engineering firms do not scale on talent alone. They scale on repeatable systems and a culture of accountability.Suzie Engel, PE, President and Owner of Motz Engineering, shares how she transformed her firm by building a process-dr...
Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon
Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth.Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfield & Gorrie, ...
Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions
What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it?Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Erika Booker, Chief M...