AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
AEC Marketing for Principals
Latest Episodes
Transforming AEC Marketing Through Strategic Change with Kevin Johnson
Strategic marketing for AEC firms starts with a simple discipline: understanding the business before producing the deliverable. Katie sits down with Kevin Johnson, Senior Director of Marketing and Sales Enablement at H.J. Russell & Company,...
You Can’t Scale Chaos: Why Project Management Matters in AEC
Project management in AEC firms generally doesn't go beyond the technical aspects of the business, such as schedules, budgets, and quality controls that keep a building on track. Marketing rarely gets the same discipline. Even though marketing ...
How UNC Chapel Hill Thinks About Capital Projects, Design Partners, and the Future of Campus Planning
Higher education capital planning, university procurement, and what it really takes to win AEC work with a public university anchor this conversation with Howard Wertheimer, FAIA Emeritus, LEED AP, Interim Associate Vice Chancellor for Faciliti...
From Proposal Production to Strategy: How AEC Marketing Must Change
AI promised AEC marketing teams more speed. What it delivered was a mirror.Katie Cash sits down with Rachelle Ray, Head of AEC Marketing Innovation at OpenAsset, about what has genuinely changed in proposal production since AI entered th...
The Evolving Role of AEC Marketing Inside JE Dunn’s Industrial Business Unit
AEC marketing is shifting from a reactive, proposal-driven function into a strategic discipline that drives demand. Justin Davidson of JE Dunn has helped lead that change from the inside.Katie Cash talks with Justin about how that shift ...