AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
Podcasting since 2019 • 98 episodes
AEC Marketing for Principals
Latest Episodes
Inside Gensler Atlanta: Leadership, Culture, and the Future of AEC
Good leadership in architecture has never been just about knowing how to design a building.Tory Winn, Principal and Co-Managing Director of Gensler's Atlanta office, has thought a lot about what it actually takes to lead well in this ind...
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Episode 98
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38:56
Why Process Discipline Is the Hidden Advantage in Engineering Firms
Great engineering firms do not scale on talent alone. They scale on repeatable systems and a culture of accountability.Suzie Engel, PE, President and Owner of Motz Engineering, shares how she transformed her firm by building a process-dr...
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Episode 97
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39:10
Aligning Executive Vision with Brand Strategy with Brasfield & Gorrie's Emily Cannon
Brand is no longer a support function in AEC. It is a strategic lever that shapes perception, culture, recruitment, and long-term growth.Katie Cash sits down with Emily Cannon, Vice President of Brand Strategy at Brasfield & Gorrie, ...
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Episode 96
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44:14
Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions
What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it?Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Erika Booker, Chief M...
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44:04
How Big Urban Projects Get Funded, Approved, and Built with Jack Cebe from The Stitch
What does it really take to get a major urban infrastructure project funded, approved, and built?Jack Cebe, President & CEO of The Stitch at the Atlanta Downtown Improvement District, shares how his team is working to transform three...
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35:02