AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
Episodes
95 episodes
Engineering Firm Leadership and Marketing Alignment with Barge Design Solutions
What does it take to lead a 70-year engineering firm into its next chapter of growth without losing the culture that built it?Katie Cash sits down with Carrie Stokes, President and CEO of Barge Design Solutions, and Erika Booker, Chief M...
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44:04
How Big Urban Projects Get Funded, Approved, and Built with Jack Cebe from The Stitch
What does it really take to get a major urban infrastructure project funded, approved, and built?Jack Cebe, President & CEO of The Stitch at the Atlanta Downtown Improvement District, shares how his team is working to transform three...
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35:02
Preparing the Next Generation of AEC Leaders at Georgia Tech with Dr. Georg Reichard
The future of the AEC industry is being shaped long before professionals step onto a jobsite, and it starts in the classroom.Dr. Georg Reichard shares how Georgia Tech’s School of Building Construction is reimagining construction educati...
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35:52
Commercial Real Estate Trends AEC Leaders Should Watch with Jue Wang
The future of commercial real estate is being shaped by a more intentional, client-first approach that prioritizes alignment, transparency, and long-term value across every decision. As market conditions shift and expectations evolve, firms tha...
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Season 5
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Episode 92
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34:25
Data Driven AEC Marketing And Knowledge Management with Katie Robinson
What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm?Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop evolved into a firm...
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Season 5
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Episode 91
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41:07
AEC Marketing Budgeting From the Ground Up with Jason Kruger
Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms.Katie Cash sits down with Jason Kruger, Partner at Citrin Cooperman, to explore how AEC leaders can bet...
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Season 5
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Episode 90
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40:48
Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons
Knowledge has become one of the most valuable assets in the AEC industry.Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered project data and expertise into a true ...
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Season 5
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Episode 89
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49:40
Driving Impact at the Intersection of Marketing, Sales, and Strategy in AEC with JE Dunn Construction’s Lee Jarboe
Winning more of the right work starts long before the RFP. It starts with pipeline discipline, proactive positioning, and breaking down silos.Marketer turned business developer Lee Jarboe, FSMPS, CPSM of JE Dunn Construction, shares how ...
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Season 5
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Episode 88
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38:43
Building a Business, Brand, and Culture with Natalia Castro
Great firms aren’t just built on great design; they thrive through smart operations, strong culture, and client-focused strategy.Natalia Castro, COO of Saltz Michelson Architects, shares her unconventional path from crime analysis to lea...
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Season 5
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Episode 87
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38:07
Why Case Study Stories Matter More Than Ever with Leslie Blaize
People remember stories, not facts—and that’s why your case studies might be your strongest marketing tool.Leslie Blaize, freelance content strategist and case study expert at Blaize Communications, joins host Katie Cash to dig deep into...
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Season 5
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Episode 86
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41:56
They Ask, You Answer: Winning Work Through Trust and Transparency in AEC
Trust is no longer earned at the table; it’s built far before the meeting begins.Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and strategically human in their content....
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Season 5
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Episode 85
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40:38
From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA
How do you build trust, attract top talent, and finally make your marketing hit home?This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background surprisingly led him into the world of AEC. ...
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Season 5
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Episode 84
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39:44
AEC Growth, Marketing, and Innovation with Carrie Gonzalez
Want to make a real impact in your AEC business?Today, Katie chats with Carrie Gonzalez, Director of Marketing at SSOE Group, about her journey from intern to key leader in growing the 1,500-person firm. She talks about how staying...
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Season 5
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Episode 83
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35:44
From Startup to Success
It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives.Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industr...
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Season 6
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Episode 82
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28:56
Why Marketing Works Best When Everyone’s On Board
When change is in collaboration it never feels forced.Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggli...
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Season 6
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Episode 81
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34:01
Harnessing Data for Smarter Growth in AEC Firms
In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition.In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding,...
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Season 6
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Episode 80
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36:05
SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms
Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business growth!Architecture, engineering, and construction firms ca...
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Season 6
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Episode 79
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14:51
SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats in Marketing
Strategic marketing investments can transform small AEC firms into industry leaders.Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of Marketing and Business Development at The Ar...
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Season 6
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Episode 78
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23:10
Mastering Brand Marketing and Recruitment in AEC
In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people. In this AEC Marketing for Principals episode, host Katie Cash and co-...
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Season 6
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Episode 77
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54:25
Making An Impact: The Future of AEC Lies in Innovative CRM Solutions
CRM systems are revolutionizing project management and collaboration in the construction industry.Today, Katie talks with Tom Deane, Co-Founder and CEO of ProjectMark, about how their user-friendly CRM helps construction teams of all siz...
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Season 6
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Episode 76
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38:53
Making an Impact: Smarter Decisions and Stronger Teams With The BOSS Method
Strategies and operations are key to helping your team make smart decisions, work more efficiently, and adapt to a changing market.Join Katie in this episode as she sits down with Stu Haney, Management Consultant of AEC OPS to talk about...
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Season 6
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Episode 75
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36:17
Making An Impact: Unleashing Creativity with Strategic Business Solutions
As a professional, you probably work hard to perfect your craft but might be neglecting the essential skills of business management. In this episode of AEC, Katie chats with Kyle Peterson, Principal and Business Leader at Nelson...
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Season 6
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Episode 74
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30:37
Making An Impact: Successful AEC Hiring with Bryce Batts
Katie is back and talking to Bryce Batts, a seasoned recruiter and co-owner of Career Collective, to explore attracting and retaining top talent in the AEC industry. Bryce emphasizes the need for swift communication and efficient interview proc...
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Season 6
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Episode 73
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42:07
Making An Impact: Mentorship and Innovation in the AEC Industry with Tara Bleakley
Katie Cash talks with Tara Bleakley, Associate Director for Market Transformation and Development at the USGBC's Florida chapter. Tara shares a brief overview of her career, starting with a background in art history and art business, which led ...
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Season 6
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Episode 72
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33:31
Making an Impact: Shaping the Future of AEC Marketing
Securing future work and attracting top talent are the lifeblood of the AEC industry, a reality that hosts Katie and Judy passionately emphasize in the season six premiere of AEC Marketing for Principals. This season’s theme, “Making an Impact,...
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Season 6
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Episode 71
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33:07