AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
Episodes
77 episodes
Mastering Brand Marketing and Recruitment in AEC
In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people. In this AEC Marketing for Principals episode, host Katie Cash and co-...
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Season 6
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Episode 77
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54:25
Making An Impact: The Future of AEC Lies in Innovative CRM Solutions
CRM systems are revolutionizing project management and collaboration in the construction industry.Today, Katie talks with Tom Deane, Co-Founder and CEO of ProjectMark, about how their user-friendly CRM helps construction teams of all siz...
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Season 6
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Episode 76
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38:53
Making an Impact: Smarter Decisions and Stronger Teams With The BOSS Method
Strategies and operations are key to helping your team make smart decisions, work more efficiently, and adapt to a changing market.Join Katie in this episode as she sits down with Stu Haney, Management Consultant of AEC OPS to talk about...
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Season 6
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Episode 75
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36:17
Making An Impact: Unleashing Creativity with Strategic Business Solutions
As a professional, you probably work hard to perfect your craft but might be neglecting the essential skills of business management. In this episode of AEC, Katie chats with Kyle Peterson, Principal and Business Leader at Nelson...
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Season 6
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Episode 74
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30:37
Making An Impact: Successful AEC Hiring with Bryce Batts
Katie is back and talking to Bryce Batts, a seasoned recruiter and co-owner of Career Collective, to explore attracting and retaining top talent in the AEC industry. Bryce emphasizes the need for swift communication and efficient interview proc...
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Season 6
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Episode 73
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42:07
Making An Impact: Mentorship and Innovation in the AEC Industry with Tara Bleakley
Katie Cash talks with Tara Bleakley, Associate Director for Market Transformation and Development at the USGBC's Florida chapter. Tara shares a brief overview of her career, starting with a background in art history and art business, which led ...
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Season 6
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Episode 72
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33:31
Making an Impact: Shaping the Future of AEC Marketing
Securing future work and attracting top talent are the lifeblood of the AEC industry, a reality that hosts Katie and Judy passionately emphasize in the season six premiere of AEC Marketing for Principals. This season’s theme, “Making an Impact,...
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Season 6
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Episode 71
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33:07
SmartWIN24 Speaker Spotlight: Brad Ewing - Building Relationships for Successful AEC Project Pursuits
Katie sits down with Associate Principal and Regional Practice Leader, Brad Ewing, AIA, NCARB, LEED AP, from NELSON Worldwide. Brad talks about one of the unexpected skills that architects need to master–sales. He emphasizes the importance of b...
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Season 5
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Episode 70
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9:28
SmartWIN24 Speaker Spotlight: Tiffany Konenkamp - AEC Branding and Mergers
Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM, from Century Fire, about branding and M&A in the AEC sector. Tiffany discusses the nuances of acquiring smaller firms...
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Season 5
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Episode 69
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16:43
SmartWIN24 Speaker Spotlight: Mike Macon - Strategies for Pursuing Large-Scale Projects
Katie is back with Balfour Beatty's Senior Vice President, Mike Macon, discussing the construction giant's brand strategy and competitive positioning. Mike details the company's approach to winning large public sector projects, emphasizing the ...
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Season 5
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Episode 68
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16:13
SmartWIN24 Speaker Spotlight: Greg C. Hart - Navigating AEC Industry Data Dynamics
Katie continues her SmartWIN24 speaker spotlight series with Greg C. Hart. - President of PSMJ. He discusses the critical need for a deep understanding of the nuanced challenges and opportunities that the AEC sector faces, particularly consider...
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Season 5
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Episode 67
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10:24
SmartWIN24 Speaker Spotlight: Megan Gregory - Leveraging Paid Media to Build Know, Like and Trust Factors
The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights in...
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Season 5
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Episode 66
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14:43
SmartWIN24 Speaker Spotlight: Greg Johnson - Enabling Your Growth Sherpas
Are you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, PE, a Partner at the distinguished MEP engineering firm Newcomb and Boyd, to the podcast. Greg discusses investm...
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Season 5
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Episode 65
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11:44
SmartWIN24 Speaker Spotlight: Brooke Lewis - Leveraging Mergers and Acquisitions to Build Your AEC Brand
Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experienc...
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Season 5
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Episode 64
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10:25
SmartWIN24 Speaker Spotlight: Jeff Kinsler - Navigating the Media Multiverse in the AEC Industry
Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT's operations, highlighting its commitment to leveraging creative de...
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Season 5
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Episode 63
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8:27
SmartWIN24 Speaker Spotlight: Katie Harris - Communications Strategies for AEC M&A Success
Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role in the AEC industry, focus...
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Season 5
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Episode 62
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15:37
SmartWIN24 Speaker Spotlight: Beth Ament - Diversifying the Tools in Your AEC Toolbox
Host Katie Cash sits down with Beth Ament - Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the evolution of business development and marketing within ...
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Season 5
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Episode 61
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9:58
SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms
Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the "Design For An Agile World” podcast. The discussio...
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Season 5
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Episode 60
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13:07
SmartWIN24 Insights: Secrets of AEC Brand Positioning
There are several things to consider when you are creating your brand and trying to differentiate it from others in the design and construction industry. Katie and Judy engage in a discussion about the challenges of crafting a positioning state...
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Season 5
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Episode 59
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32:13
SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms
Host Katie Cash sits down with Eric Anest, Senior VP of Marketing and Communications at Salas O'Brien, to discuss the integral role of marketing and effective communication in Mergers and Acquisitions (M&A) in the AEC industry. Eric...
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Season 5
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Episode 58
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11:32
SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms
This SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media's Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising's effectiveness for B2B compani...
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Season 5
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Episode 57
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12:38
SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding
We’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each one of them and see what we have in store for our annual conference happenin...
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Season 5
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Episode 55
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19:17
Redefining AEC Marketing: Insights from HOK’s Sarah Keane
In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC marketing and explore her dynamic career as a younger Principal in...
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Season 5
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Episode 55
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50:15
Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro
No matter how you feel about it, advances in technology are like a snowball rolling downhill. You can’t stop it, but you can leverage its power!In today’s episode, Katie talks with Frank Lazaro, Sobo’s Chief Mar...
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Season 5
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Episode 54
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31:46
The Future of AEC Marketing: Embracing Innovation and Adapting to Change
Welcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an in-depth exploration of the ever-evolving landscape of marketing and busin...
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Season 5
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Episode 53
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42:59