AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
AEC Marketing for Principals
The Future of AEC Marketing: Embracing Innovation and Adapting to Change
Welcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an in-depth exploration of the ever-evolving landscape of marketing and business development in the architecture, engineering, and construction industry.
They kick off this podcast with just a round table chat on the debate of remote work. Which in turn, starts the conversation about the intersection between HR and marketing. Greg underscores the profound connection between talent acquisition and effective marketing strategies. A company's ability to attract and retain top talent is not only influenced by HR practices but also by the brand's reputation and how it communicates with potential employees through marketing efforts.
Their conversation moves over to constantly changing trends in social media behavior, how it will affect the workforce in the years to come, and also have a profound impact on the way businesses connect with their audiences.
Join us at the upcoming A/E/C MarketPRO event in Salt Lake City, Utah! Greg shares more about the speakers you can expect, and there is even a special offer to join Smartegies and PSMJ at this one-day event on September 20, 2023.
Use "SMARTEGIES400" for $400 off your registration.
Connect with Greg Hart:
LinkedIn: https://www.linkedin.com/in/gregory-hart/
Website: https://go.psmj.com/aec-marketpro-2023-home
Connect with Katie and Judy:
Katie Cash LinkedIn: https://www.linkedin.com/in/kacash/
Judy Sparks LinkedIn: https://www.linkedin.com/in/judysparks/
Website: https://smartegies.com/