AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
AEC Marketing for Principals
Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro
No matter how you feel about it, advances in technology are like a snowball rolling downhill. You can’t stop it, but you can leverage its power!
In today’s episode, Katie talks with Frank Lazaro, Sobo’s Chief Marketing Officer, and a seasoned expert in AEC sales, marketing, and technology. Frank shares his perspective on how AI can revolutionize current marketing strategies by enabling highly targeted campaigns, streamlining business processes, and enhancing the customer journey through automation.
Understanding the pivotal roles that AI and CRMs play in today’s marketing landscape will help you foster real growth in your business while getting a leg up from your competitors.
Connect with Frank Lazaro:
LinkedIn: https://www.linkedin.com/in/lazaro/
Website: https://sobo.ai/
Email: frank@sobo.ai
Connect with Katie Cash:
LinkedIn: https://www.linkedin.com/in/kacash/
Website: https://smartegies.com/