AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
AEC Marketing for Principals
Harnessing Data for Smarter Growth in AEC Firms
In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition.
In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding, Chief Growth Officer of Bennett & Pless, to chat about why soft skills, like being responsive and delivering great client service, are becoming more and more important in the AEC industry. Scott talks about how his firm keeps track of client response times and zeroes in on win rates and value conversion to boost business development and strengthen client connections.
Listen in to find out how starting with simple metrics and slowly building a data plan can help you make smarter decisions and set the stage for long-term growth.
Topics discussed in this episode:
- structural engineering
- branding
- client experience
- marketing
- data-driven strategy
- AEC industry
- soft skills
- always be selling
- technology integration
- AI
- Business growth
- CRM systems
- Repeat business
- Revenue maximization
Connect with Scott:
https://www.linkedin.com/in/scottsteiding/
Connect with Katie: