AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
AEC Marketing for Principals
Why Marketing Works Best When Everyone’s On Board
When change is in collaboration it never feels forced.
Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggling different business needs, keeping marketing in line with the bigger picture, and building trust to make evolution happen. Vicky believes great marketing isn’t just about strategy but making sure everyone feels confident in the direction they’re headed.
Tune in for practical tips on building connections, understanding what people really need, and making sure your marketing matches your firm’s vision.
Topics discussed in this episode:
- marketing
- branding
- culture blending
- strategic planning
- relationship building
- value & impact
- marketing & communication
- marketing team
- pitching
- communication expert
- emotional connection
Connect with Vickie Oshima:
LinkedIn: https://www.linkedin.com/in/vickiemoshima/
Website: https://www.aoarchitects.com/
Connect with Katie: