AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
AEC Marketing for Principals
From Startup to Success
It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives.
Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industry does more than just design spaces. She’s all about breaking the mold by bringing fresh energy and a startup mindset to an industry that’s ready for a shake-up. For Malory, it’s not just about the buildings—it’s about creating schools, parks, and spaces that make a real difference.
Tune in as Malory talks about the need for more diverse leadership, why women should start their own firms, and how Shear Structural is giving back to the community.
Topics discussed in this episode:
- AEC
- making impact
- marketers
- women in business
- designing spaces
- diversity in STEM
- soft skills
- professional development
- adaptive reuse
- sustainability
Connect with Malory Atkinson, CPSM, LEED GA:
LinkedIn: https://www.linkedin.com/company/shearstructural/
Website: https://shearstructural.com/
Connect with Katie