AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
AEC Marketing for Principals
From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA
How do you build trust, attract top talent, and finally make your marketing hit home?
This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background surprisingly led him into the world of AEC. They talk about how storytelling is at the heart of both industries. Ethan shares how firms can flex their influencer muscles with employee-generated content that feels real and relatable.
If you want your brand to connect on a deeper level, this one’s for you!
Topics discussed in this episode:
- storytelling
- user-generated content
- employee-generated content
- telling stories with design
- digital strategy
- content creation
- marketing strategy
- people behind the projects
- human touch
- brand stories
Connect with Ethan Olkovikas, Content Operations Manager, HGA:
Website: https://olkovikas.com/
LinkedIn: https://www.linkedin.com/in/eolkovikas/
Connect with Katie: https://smartegies.com/
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