AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
AEC Marketing for Principals
Preparing the Next Generation of AEC Leaders at Georgia Tech with Dr. Georg Reichard
The future of the AEC industry is being shaped long before professionals step onto a jobsite, and it starts in the classroom.
Dr. Georg Reichard shares how Georgia Tech’s School of Building Construction is reimagining construction education to better align with industry needs. From hands-on, real-world projects to a renewed focus on communication, leadership, and emerging technologies, the program is designed to prepare students who are ready to contribute on day one. The conversation explores how academia and industry can work together to strengthen the talent pipeline, adapt to rapid technological change, and ensure the next generation of construction professionals is equipped for long-term success.
As the demand for skilled AEC professionals continues to grow, collaboration between educators and industry leaders has never been more important. This discussion highlights why investing in education today is essential to building a stronger, more innovative built environment tomorrow.
Topics discussed in this episode:
- AEC education
- Construction workforce shortage
- Georgia Tech building construction
- Construction leadership development
- Industry-academia collaboration
- Construction technology innovation
Connect with Katie: https://smartegies.com/
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