AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
Podcasting since 2019 • 82 episodes
AEC Marketing for Principals
Latest Episodes
From Startup to Success
It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives.Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industr...
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Season 6
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Episode 82
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28:56
Why Marketing Works Best When Everyone’s On Board
When change is in collaboration it never feels forced.Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggli...
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Season 6
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Episode 81
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34:01
Harnessing Data for Smarter Growth in AEC Firms
In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition.In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding,...
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Season 6
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Episode 80
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36:05
SmartWIN25 Speaker Spotlight: Jenn Friedman - Data Strategies for AEC Firms
Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business growth!Architecture, engineering, and construction firms ca...
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Season 6
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Episode 79
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14:51
SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats in Marketing
Strategic marketing investments can transform small AEC firms into industry leaders.Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of Marketing and Business Development at The Ar...
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Season 6
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Episode 78
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23:10