AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
Podcasting since 2019 • 85 episodes
AEC Marketing for Principals
Latest Episodes
They Ask, You Answer: Winning Work Through Trust and Transparency in AEC
Trust is no longer earned at the table; it’s built far before the meeting begins.Marcus Sheridan joins Katie Cash to unpack how AEC firms can grow their business by becoming radically transparent and strategically human in their content....
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Season 5
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Episode 85
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40:38
From B2B to P2P: Building Brand Through Employee-Generated Content in AEC with Ethan Olkovikas of HGA
How do you build trust, attract top talent, and finally make your marketing hit home?This time around, Katie’s chatting with Ethan Okovikas, Operations Manager at HGA, whose fashion background surprisingly led him into the world of AEC. ...
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Season 5
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Episode 84
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39:44
AEC Growth, Marketing, and Innovation with Carrie Gonzalez
Want to make a real impact in your AEC business?Today, Katie chats with Carrie Gonzalez, Director of Marketing at SSOE Group, about her journey from intern to key leader in growing the 1,500-person firm. She talks about how staying...
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Season 5
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Episode 83
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35:44
From Startup to Success
It’s easy to forget how much architects, engineers, and contractors influence our communities and daily lives.Host Katie sits down to talk with Malory Atkinson, co-founder of the women-led firm Shear Structural, about how the AEC industr...
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Season 6
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Episode 82
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28:56
Why Marketing Works Best When Everyone’s On Board
When change is in collaboration it never feels forced.Vickie Oshima, VP of Marketing at Architecture & Design Firm AO, joins Katie Cash to unpack how she tackles marketing in a firm with 17 specialized studios. She talks about juggli...
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Season 6
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Episode 81
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34:01