AEC Marketing for Principals
AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders.
Podcasting since 2019 • 92 episodes
AEC Marketing for Principals
Latest Episodes
Commercial Real Estate Trends AEC Leaders Should Watch with Jue Wang
The future of commercial real estate is being shaped by a more intentional, client-first approach that prioritizes alignment, transparency, and long-term value across every decision. As market conditions shift and expectations evolve, firms tha...
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Season 5
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Episode 92
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34:25
Data Driven AEC Marketing And Knowledge Management with Katie Robinson
What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm?Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop evolved into a firm...
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Season 5
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Episode 91
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41:07
AEC Marketing Budgeting From the Ground Up with Jason Kruger
Consistent, ground-up financial planning is the difference between hopeful growth and profitable growth for AEC firms.Katie Cash sits down with Jason Kruger, Partner at Citrin Cooperman, to explore how AEC leaders can bet...
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Season 5
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Episode 90
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40:48
Knowledge Is Power: How AEC Firms Are Leveraging Data to Win Smarter with Chris Parsons
Knowledge has become one of the most valuable assets in the AEC industry.Chris Parsons, founder and CEO of Knowledge Architecture, joins host Katie Cash to explore how firms can transform scattered project data and expertise into a true ...
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Season 5
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Episode 89
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49:40
Driving Impact at the Intersection of Marketing, Sales, and Strategy in AEC with JE Dunn Construction’s Lee Jarboe
Winning more of the right work starts long before the RFP. It starts with pipeline discipline, proactive positioning, and breaking down silos.Marketer turned business developer Lee Jarboe, FSMPS, CPSM of JE Dunn Construction, shares how ...
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Season 5
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Episode 88
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38:43